RICHARD MILLE OPENS NEW FLAGSHIP STORE ON MOUNT STREET, MAYFAIR

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RICHARD MILLE OPENS NEW FLAGSHIP STORE ON MOUNT STREET, MAYFAIR

Richard Mille Boutique Mount Street 01

Richard Mille is pleased to announce the opening of its first UK stand-alone boutique in one of London’s finest addresses. While retaining its distinctive local community feel Mayfair is one of the city’s most discerning neighbourhoods, internationally renowned for its many designer shops, art galleries and the largest concentration of five star hotels.

The Richard Mille Boutique on Mount Street will be the latest addition to a prestigious network of monobrand boutiques previously opened in prime shopping and travel destinations; a sign of the formidable growth Richard Mille has seen since its inception in 2001.

Hidden away from busy shopping streets the client experience one can expect to find in 90 Mount Street will be of a personal nature, appealing to those customers who appreciate a tailor made brand experience. Complete with dedicated seating areas and VIP lounge the boutique’s interior is beautifully finished with noble materials, exotic woods, leather and glass to recreate a perfect environment in representing the Richard Mille collection.

The new 80m2 space arranged on two floors will provide a comprehensive product presentation ranging from sports watches and high performance timepieces to the newly launched ladies collection, limited editions and unique pieces.

‘’Opening the Boutique in London gives prominence to the brand’s global presence and we are delighted to be part of this distinguished and vibrant area of London.’’ – Says Richard Mille Europe Middle East and Africa CEO, Peter Harrison. ‘’The London market is very important for Richard Mille for local sales but also within the context of a truly global market. Our London Boutique will offer an additional opportunity to share experiences with the brand in an environment of ultimate luxury where product knowledge and customer service are at the optimum”.

The new Richard Mille flagship store is located at 90, Mount Street and is open Monday through Friday from 10 a.m. to 6 p.m. and Saturday from 10 a.m. to 3 p.m. Phone + 44 (0) 207 1234 155.