Richard Mille And Frieze Renew Their Partnership

Press Release

Richard Mille And Frieze Renew Their Partnership

As the partnership between Richard Mille and Frieze Masters/Frieze London enters its second year, the haute horlogerie brand is fast approaching another milestone: two decades of horological creations that have revolutionized the art of Swiss watchmaking imparting a legendary status to the brand within an astonishingly short period.

Celebrating this vibrant, contemporary contribution to the art of watchmaking, the brand’s recurring presence at Frieze Masters continues to deepen the bond between the visual and horological arts that Richard Mille considers essential to the experience of luxury. This year, inside the Richard Mille stand at Frieze Masters, visitors may explore the micro artistry of Richard Mille, where the hidden beauty of movement parts reveal themselves as microscopic sculptures that deploy all three dimensions within the watchcase. The tremendously complex shapes of these minuscule components are further embellished with refined hand finishing techniques, sustained by the craftsmanship of the watchmaker - a central highlight of the exhibition.
 

Richard Mille Lounge Frieze ©Philippe Louzon
Richard Mille Lounge Frieze ©Philippe Louzon
Richard Mille Lounge Frieze ©Philippe Louzon

The brand’s approach to watchmaking has always been centred on releasing the watch from its role as a mere timekeeping tool, augmenting and extending its visual potential by placing it directly in dialogue with design, art, sculpture and architecture. Thanks to the unique volume of the watchcase and of the movement itself, Mille’s timepieces play up the full possibilities of three-dimensional space. Within the highly confined physical areas of a few square centimetres, the brand’s timepieces utilise all three dimensions for the creation of arching spaces and cross sections as blank canvases for artistic horological creations. In this manner, the vision of watchmaking becomes a conversation through the ages. The timepieces gracefully juxtapose traditional and timeless methods like enameling, gold sculpturing, the creation of automata and thematic elements from other design periods such as art deco, together with contemporary materials and innovative functions, resulting in the most unique timepieces of the 21st century. The smallest layout and finishing details of all the mechanical parts are viewed as essential visual and stylistic elements within the scope of Mille’s holistic approach to watchmaking.
 

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Richard Mille: ‘Our view is that we can find artistic inspiration in the past as well as in the present, even within utilitarian objects. For that reason, we work very hard to ensure our timepieces are multi-layered in their visual ex- pressivity, associative imagery and use of materials. Defining these aspects during the design process are not far removed from the world of miniaturist painting, where an entire world can open up within a very confined area of just a few square centimetres.’
 

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This assimilation of watchmaking with artistic endeavour is reflected in the company’s multi-layered and close connections with arts. An integral part of the Richard Mille Group, the storied publishing house, Éditions Cercle d’Art worked closely with Pablo Picasso and George Braque and represents the living legacy of an extraordinary moment in Modern Art. This intimate connection supports the brand’s artistic vision for a truly 21st century conception of watchmaking. Contributing to this are enriching exchanges via the brand’s numerous partnerships, which include artists such as internationally acclaimed dancer and choreographer Benjamin Millepied and the Palais de Tokyo museum in Paris.
 

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Frieze

Frieze is the world’s leading platform for modern and contemporary art for scholars, connoisseurs, collectors and the general public alike. Frieze com- prises three magazines—frieze, Frieze Masters Magazine and Frieze Week— and four international art fairs—Frieze London, Frieze Masters, Frieze New York and Frieze Los Angeles. Additionally, Frieze organizes a program of special courses and lectures through Frieze Academy.
 

Frieze

Frieze was founded in 1991 by Matthew Slotover and Amanda Sharp, with the launch of frieze magazine, the leading international magazine of contemporary art and culture. In 2003, Sharp and Slotover launched Frieze London art fair, which takes place each October in The Regent’s Park, Lon- don. In 2012, they launched Frieze New York, which occurs each May in Ran- dall’s Island Park, and Frieze Masters, which coincides with Frieze London in October and is dedicated to art from ancient to modern. In 2018, Frieze announced the launch of Frieze Los Angeles, which opened February 14–17, 2019 at Paramount Pictures Studios, Los Angeles. In 2016 Frieze entered into a strategic partnership with Endeavor, a global entertainment, sports and content company.